Relationship management systems collect everything small and large related to customers, starting from their personal data such as age, social and financial level, to studying their psychological characteristics and their various interactions.
This is so that the marketing campaigns can achieve their goals with the required efficiency, and the company can communicate with its current audience and attract more target audience.
Thanks to these systems, the company is able to put the customer at the center of attention while defining the means the customer prefers to communicate as well as the best way to deal

To reach potential customers and start interacting with them
Share details with the staff
Scheduling appointments and meetings
Unified contact database
Third-party integrations
Companies can predict the volume of expected transactions

CRM systems vary according to the goal, such as operational | Analytical | cooperative